Social Media Data Can Improve People’s Lives

Social Media Data Can Improve People’s Lives

On January 15, 2015, torrential data rains caused unprecedented flooding in Malawi. In the following 5 weeks the flooding cause the displacement of more. Than 230,000 people and damage more than 64,000 acres of land.

Nearly half of Malawi was declared as a disaster zone by Malawi’s government. When the humanitarian disaster erupted, relief organizations like Red Cross. For instance Red Cross were faced with the difficult job of allocating aid and resources to areas. Which were not recorded by the country’s map data which meant that they were virtually unnoticed.

Humanitarian aid workers had to negotiate through the many affected areas. One consequence was that aid didn’t always reach those in need.

To ensure that there are no similar gaps in knowledge in the near future researchers, volunteers. And human rights workers in Malawi and around the world have turned to a surprising collaborator Facebook.

Missing Maps Project Data

In 2016 as part of the Missing Maps project, the Red Cross accessed Facebook’s rich population density data to identify and map individuals. Who were particularly at risk of natural disasters or health emergencies, but were not recorded in the existing maps.

In local Mapping Parties local to Malawi, volunteers from Malawi utilized Facebook’s satellite and population information. Along with other satellite images, to locate houses, roads and water sources across Malawi’s communities.

Two years after that, Missing Maps in collaboration with Facebook has identified more than 2 million people living in Malawi. Which has allowed aid and relief organizations to better plan their projects in Malawi’s areas of high risk for disaster.

The effects of disasters can kill over 100,000 people and force the displacement of 200 million people every year. With climate change predicted to increase the intensity and frequency of natural disasters within the next few years. Using crowdsourcing, social media data and other methods will increase in importance. Data collaboratives have the potential to be a game changer.

Manifestations For Data-Based Collaboratives

The Malawi partnership is only one of the manifestations for data-based collaboratives. We define this as a brand new type of collaboration. That goes beyond the traditional model of public-private partnerships. Where participants from various sectors, including research institutes. Private companies and government agencies are able to share data in order to address public issues.

As collaboratives are forming across a variety of industries and locations however. The Malawi case is an illustration of a specific type of collaborative. It’s what’s known as the social media data collaboration.

Although a lot of focus has been given to the effects of social media. On the political scene but there is plenty of value. That can be gain through the use of social media data in governance. Too however, only if handled in a responsible manner.

Social media users are now sharing and disclosing huge amounts of data. Facebook alone has the number of unique personal information details from users and Twitter handles 6000 tweets per second. At least 2.51 billion users on social media all over the world A staggering. Amount of information can be obtain about people and their activities from social media platforms.

Significant Portion Of The Information Data

There is no doubt that a significant portion of the information stored in the social media industry can released, if done in a responsible way, give groups working for the public good with fresh ideas and options to take actions. However, for the moment, such groups only given limit access to data and their knowledge of data science is also limit.

Data collaboratives, such as those of the Missing Maps project represent a modern, innovative model of corporate social responsibility

For example, LinkedIn has established the Economic Graph Research initiative to utilize their data with a variety of third-party researchers in order to provide common insights to increase opportunities for economic opportunity for every member of the global workforce. This is indicative of the rising desire by companies to make available their data in order to achieve social responsibility objectives.

Employing these models, businesses like Facebook, Twitter and Reddit are no longer merely anonymous sellers of personal data. They can make use of it for public interest in a myriad of ways. These include.

Increased Awareness Data

Increased awareness of the situation and response, Alongside Missing Maps, Facebook has donated information to range of humanitarian efforts and has a special focus on improving the accuracy and the real-time awareness of humanitarian interventions.

Facebook has also published its commercial building data to The Center for International Earth Science Information Network at Columbia University, for instance. Together with census data, Facebook’s data provide high-resolution data about the rural communities across the world.

Improved Public Service Design Data

Improved public service design The data from social media organizations can be use to solve the every day problems for the public.

Through the Connected citizens program Google Waze shares its crowdsourced traffic data with 10 cities across the globe to enhance the efficiency of urban transportation. By gaining access to the municipal inspections data, Yelp displays restaurants’ hygiene ratings on its website which allows customers to evaluate the quality of the food they are eating.

Sharing of data between private social media companies as well as public agencies can enhance public services and ensure that the policies are more responsive to the needs of the citizens.

Enhance Knowledge Creation

Enhance knowledge creation: Social media is a great resource for researchers who want to gain access to data and gain fresh and exciting insight.

It is the Digital Ecologies Research Partnership, for instance, permits researchers to access information from online communities like Imgur, Reddit and Stack Exchange to aid research into internet-based social behavior. Also, in the Future of Business Survey, the OECD and World Bank use Facebook to conduct surveys and gather information on global business attitudes.

Social Media Vollaborations

Social media collaborations enable scholars to access more detailed and current data. Which can lead to new insights and research to a myriad of applications.

Evaluation of impact and prediction Social media can provide useful information that helps to predict environmental and social issues.

Tweets may be utilize to forecast storm damage, for instance as well as to assess projects following their completion.

Facebook has partnered with UNICEF to monitor responses and social media conversations. That surround the Zika infection public health program in Brazil. This enabled the UN agency to track the results of its campaigns. And to ensure that the campaign was achieving its result.

These and other studies suggest that Facebook’s trends and status could give. Humanitarian organizations powerful data to help organize and track the relief efforts.